SmartMagic partnered with LOTKA&Co. to secure their inaugural Chief Marketing Officer following the strategic merger of two powerhouse agencies into a groundbreaking creative superpower serving premier global brands like Starbucks, Jimmy Choo, and Arc'teryx.
SmartMagic engaged LOTKA&Co. to identify their first-ever Chief Marketing Officer following the strategic merger of two powerhouse agencies—ELA and ThenWhat Inc.—into an innovative creative superpower. Working directly with visionary founders Andre Filip and Grant Barth, we navigated the unique challenge of uniting renowned marketing execution expertise with strategic consulting heritage to serve elite global brands.
Our executive search focused on a transformational leader who could architect the agency's market positioning while orchestrating sophisticated marketing initiatives for clients like Intel, Jimmy Choo, Arc'teryx, and Starbucks. We sought a CMO capable of harmonizing creative excellence with commercial impact, building an integrated offering that transcends traditional agency boundaries and fundamentally reimagines how premier agencies deliver value to brands with $100M+ revenue in today's dynamic marketplace.
