The Craftory VC partnered with LOTKA&Co. to drive TomboyX's evolution from outlier to a true lifestyle leader celebrating unconditional self-acceptance during a critical expansion phase across key consumer markets.
TomboyX rewrote the underwear playbook. To scale that ethos into a full-fledged lifestyle platform, the CraftoryVC tapped LOTKA&Co. to help shape a scalable direction. The LOTKA&Co team authored a new keystone position: Chief Creative Officer, where design, product, and brand truly coalesce.
Our global search placed a leader who fuses visionary creative alongside data-sharp merchandising and all with culture-first storytelling within the foundation. One hire synced the creative engine and unlocked TomboyX’s next wave of multi-category growth, all while keeping its unapologetic DNA front and center.
